Business Cases
Business Cases
Business Cases
These aren't your grandpa's static pdfs.
Our reinvented case study experiences are developed with our Academic Advisory Board from top business schools and produced by our team of award winning film and podcast creators.
These aren't your grandpa's static pdfs.
Our reinvented case study experiences are developed with our Academic Advisory Board from top business schools and produced by our team of award winning film and podcast creators.
These aren't your grandpa's static pdfs.
Our reinvented case study experiences are developed with our Academic Advisory Board from top business schools and produced by our team of award winning film and podcast creators.
Students come out of their shell
“I noticed some students participating in our debrief that had never participated before -- it was great!”
Professor Robert Seamans, Ph.D.
Students come out of their shell
“I noticed some students participating in our debrief that had never participated before -- it was great!”
Professor Robert Seamans, Ph.D.
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Airbnb
|
Grit, Determination and Luck
Special Case
Airbnb was born in 2007 when two intrepid co-founders welcomed three guests to their San Francisco residence, and charged them money. The story of how Airbnb grew into the...
Entrepreneurship | Strategy
Watch Trailer
Academic Author
Steve Eppinger, Professor, MIT
Airbnb
Grit, Determination and Luck
Special Case
Airbnb was born in 2007 when two intrepid co-founders welcomed three guests to their San Francisco residence, and charged them money. The story of how Airbnb grew into the...
Entrepreneurship | Strategy
Watch Trailer
Academic Author
Steve Eppinger, Professor, MIT
Dropbox
|
Thinking Outside The Dropbox
Available
Drew Houston started Dropbox, an online file storage and sync service, after forgetting his work thumb drive on a four-hour bus ride. After his company sees huge viral growth among free users, the time comes for Drew to consider scaling. To do this, he must answer a tough question: should Dropbox attempt an expansion into the Professional or SMB markets, or should it focus on offering the same straightforward, simple product that the brand was built on?
Entrepreneurship | Strategy
Academic Author
Steve Eppinger, Professor, MIT
Dropbox
Thinking Outside The Dropbox
Special Case
Drew Houston started Dropbox, an online file storage and sync service, after forgetting his work thumb drive on a four-hour bus ride. After his company sees huge viral growth among free users, the time comes for Drew to consider scaling. To do this, he must answer a tough question: should Dropbox attempt an expansion into the Professional or SMB markets, or should it focus on offering the same straightforward, simple product that the brand was built on?
Entrepreneurship | Strategy
Watch Trailer
Academic Author
Steve Eppinger, Professor, MIT
Apple
|
Apple's First Bite
In Production
In 1976, software engineer Steve Wozniak and entrepreneur Steve Jobs started Apple based on Wozniak’s design for a personal computer. Despite the company’s initial success, the founders' differing visions for Apple's future led to conflict and power struggles among its top executives. When Wozniak discovered a disturbing truth about a business transaction that he had made with Jobs ten years earlier, he was faced with a major decision: continue working with his longtime friend and business partner, or leave Apple altogether?
Entrepreneurship | Strategy
Academic Author
Steve Eppinger, Professor, MIT
Apple
Apple's First Bite
Special Case
In 1976, software engineer Steve Wozniak and entrepreneur Steve Jobs started Apple based on Wozniak’s design for a personal computer. Despite the company’s initial success, the founders' differing visions for Apple's future led to conflict and power struggles among its top executives. When Wozniak discovered a disturbing truth about a business transaction that he had made with Jobs ten years earlier, he was faced with a major decision: continue working with his longtime friend and business partner, or leave Apple altogether?
Entrepreneurship | Strategy
Watch Trailer
Academic Author
Steve Eppinger, Professor, MIT
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